Case study: Balance Partnership

The brief

• Balance Partnership is an established business consultancy specialising mainly in catering and helping clients in Education and Industry reduce costs and improve service.
• Newly-relocated in the Thames Valley, Balance wanted to introduce a new wider services offering to a new market.
• Balance looked to unity*dc to design a new identity for the Partnership that would help spearhead their new marketing effort and create a website to explain their new service offering to prospects and existing clients.

The solution

unity*dc designed a complete identity for Balance including a new logo and colour palette. The fresh look sets them apart from stodgy business consultancies whilst retaining the values of clarity and professionalism that are vital to any consultancy.

The identity was extended to business cards and stationery, PowerPoint templates and display banners for exhibition use.

unity*dc built a comprehensive website that explains Balance’s service range from their main catering practice to their new extended services range. Testimonials on every page from clients clearly underline Balance’s reputation for experience and responsiveness. Strong calls to action ensure that website visitors are effectively converted to sales leads.

Visit the website

Client comments

Looking for a reliable web and design agency in today’s market is no easy task for a company that wants to review its image and provide its prospective customer base with an informative and wellbalanced view of what it does. Before appointing unity*dc, we looked at several other agencies and found that unity*dc quickly and thoroughly understood our needs, and more importantly provided us with an effective and flexible solution to all our requirements within the agreed costs and timescales.

Tony Dilks, Managing Partner